SEO for Website Translation E-Book

About the book

**This e-book is outdated. I’m leaving this page up just because I can’t let it go just yet ;)**

This book discusses how to integrate SEO (search engine optimization) into the translation and localization process to attract more visitors to the translated website.

If you’re not in the translation industry, you can still learn the basics of content SEO, how to perform keyword research, and what to do with the keyword data.

About the author

I’m Jennifer Prüfer, an SEO consultant based in New York City. At my current position, I consult for a Fortune 100 telecommunications client, working on both content and e-commerce sections of their website. Prior to this position, I was an SEO manager at another media agency, working on Procter and Gamble brands and Jaguar Land Rover. Before getting into SEO, I did vendor management and project management within the translation and localization industry in Madrid and Barcelona. I obtained my bachelors degree with a dual-major: economics and international relations.

Testimonials

“I found [the book] easy to understand and I really like the fact that you had examples and not only a general explanation about SEO. I found a very useful book to understand SEO in a simple and direct way.”


– Gislene Kucker Arantes, translator English and Dutch to Brazilian Portuguese

“Jenn combines her knowledge of multiple languages and in-depth enterprise SEO experience to provide you with unparalleled information on how to best translate and optimize your web content.”


– Tom Whittam, SEO Consultant, Ayima

“An excellent introduction to SEO from Ms Prufer. Not just for those that are multilingual, but a thoroughly recommended read for anyone that has interest in how to increase website visits from search engines.”


– Dhanesh Shelat, Organic Search Manager, NY

Table of Contents

CHAPTER 1. INTRODUCTION
1.1 WHY AM I WRITING THIS BOOK?
1.2 WHO WILL BENEFIT FROM THIS BOOK?

CHAPTER 2. SEO BASICS
2.1 WHAT IS SEO?
2.2 WHY IS SEO IMPORTANT
2.3 HOW DOES SEO WORK?
2.4 SHOULD YOU WORRY ABOUT INTERNATIONAL SEARCH ENGINES?

CHAPTER 3. ON-PAGE SEO ELEMENTS
3.1 HOW DOES GOOGLE UNDERSTAND THE CONTENT OF A WEBPAGE?
3.2 HOW SHOULD YOU PERFORM KEYWORD RESEARCH?
3.3 WHAT ON-PAGE ELEMENTS ARE IMPORTANT FOR SEO?

COMMENTARY